Finding a Quality Direct Marketing Copywriter
If you're interested to generate an income online, you're going to have to have a web site. If you would like that website to bring in money, it needs to be written extremely well. Unless you are already a Direct Response Copywriter yourself, it's smart to engage the services of someone who is well-qualified to compose the text for your site. An expert Direct Response Copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, not all copywriters are created equal. Some of them are really talented. Some dream of having talent but are merely trying to make some money because they've heard that online direct response copywriting is simple. Here is how you will be able to tell them apart.
Does the Direct Response Copywriter have his or her own web site? Any Direct Response Copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are building? Pay close attention to the copy on the writer's website. If there are several errors, this is not a good sign.
How favorably do you react as you read the Direct Response Copywriter's own text? This goes beyond the simple discovering of grammar mistakes. Do you have any form of emotional reaction to the words on the web site? Does it cause you to warm up to the writer? Does it make you feel like you desire to find out more about the writer and keep on reading? Does the web site copy make you feel like you have to hire the writer immediately? Does the website copy make you want to run away? Does the website copy make you inflamed? These are all important reactions and you must listen to them.
Perform a bit more inquiry on the writer. Search for reviews for the writer on unbiased sites and online forums. It is likely that the only imp source reviews on the Direct Response Copywriter's web site are going to be glowing ones. Do a search for the Direct Response Copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews deserve attention. You must also ask the writer to give you several references. See to it that you follow up and actually make contact with those references so that you can obtain an honest opinion from them.
See to it that you spend some time going through the samples furnished by the writer. Ask the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the Direct Response Copywriter claims he or she is an expert in a specific field. If the writing is unclear and reads like a rewritten Wikipedia article, it is time to move on.
You have several options available to you when you're trying to find out whether or not to employ a Direct Response Copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.